1. Yum Restaurants (UK) Ltd (KFC) (2005) 1,671 complaints - (complaints) not upheld
TV ad showed call centre workers singing with their mouths full. Many objected it could encourage bad manners amongst children.
2. Auction World Ltd (2004) 1,360 complaints - licence revoked
Shopping channel Auctionworld's consistently poor customer service, misleading guide prices and delays in delivery of goods resulted in a flurry of complaints, which were passed to Ofcom who issued a fine and revoked its licence to broadcast.
3. Paddy Power plc (2010) 1,313 complaints - not upheld
Viewers complained that the image of a cat being kicked across a pitch by a blind football player was offensive to blind people and could encourage animal cruelty
4. The Christian Party (2009) 1,204 complaints - not upheld
People objected that the strap line 'There definitely is a God. So join the Christian Party and enjoy your life' was offensive to atheists and couldn't be substantiated
Atheists complained the claim made by the Christian Party could not be substantiated.
5. British Safety Council (1995) 1,192 complaints - upheld
Leaflet featured the Pope wearing a hard hat with the strap line "The Eleventh Commandment: Thou shalt always wear a condom". Although intended to raise awareness for National Condom Week and promote safer sex, the ASA agreed with complainants that it was offensive to Roman Catholics
Roman Catholics complained at the use of the Pope's image to promote condoms was offensive
6. Marie Stopes International (2010) 1,088 complaints - not upheld
A TV ad offering sexual and reproductive healthcare advice, information and services attracted complaints for various reasons, including that it promoted abortion
7. Volkswagen Group Ltd (2008) 1,070 complaints - upheld in part
The ASA upheld, in part, against ad campaign that depicted an engineer fighting multiple versions of himself. The ASA ruled that the level of violence in two of the ads meant they should only be shown after the 9pm watershed
8. Yves St Laurent Beaute Ltd (2000) 948 complaints - upheld
The ASA agreed with public complaints that a poster ad for Opium perfume featuring a naked Sophie Dahl was sexually suggestive and likely to cause serious or widespread offence
This YSL advert featuring Sophie Dahl was banned
9. Department of Energy and Climate Change (2010) 939 complaints - upheld in part
The ASA received objections that this TV and press campaign about climate change was misleading and scaremongering. The ASA didn't agree with the majority of the objections, but did uphold complaints about claims in some of the press ads for exaggerating the likelihood and impact of extreme weather conditions
DECC ran four associated nursery rhyme themed press ads over the course of October, November and December 2009
10.Barnardo's (2008) 840 complaints - not upheld
Designed to raise awareness of domestic child abuse, the TV campaign featured repeated scenes of violence and drug taking, which many viewers found upsetting and not suitable for broadcast at times when children were likely to be watching